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But those stories often sit beneath the surface. When people try to explain their work, they reach for slides, information or long explanations.
Most of our work falls into three areas.
Helping clients see themselves in the story of your work
If making sales feels harder than it should be, you need to find the story. Sales teams and leaders often rely on information and process, while the real story behind the work stays hidden.
Through storytelling for clients, we help founders and sales teams shape the narrative behind their work so conversations create connection, trust and momentum.
This work includes:
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Helping leaders communicate direction, strategy and change.
Leaders spend a lot of time explaining decisions, strategy and change. But when the narrative behind those decisions isn’t clear, teams may hear the information without fully seeing the bigger picture.
Story to Influence focuses on leadership communication: helping leaders shape the stories that sit behind strategy, direction and change.
This might include:
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Helping teams understand the work and feel part of it.
Inside organisations people are often doing important work but not always seeing how their role connects to the wider story of the business. This often creates silos, with teams pulling in different directions.
Through team storytelling workshops and communication training, we help teams articulate their work more clearly and strengthen connection across the organisation.
This work includes:
At The Story Bank we help organisations find the valuable stories already sat inside their business, and use them where they matter most.
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